Here’s the first part of a series of blog posts I plan on writing about SEO writing.
What is SEO?
SEO is short for “search engine optimisation” and is used to improve a website’s page rank in relation to other websites.
What is SEO writing?
SEO is all about writing content that people like to read and search engines can understand.
This may sound complicated, but it’s not.
In fact, keywords can greatly improve the ranking of your blog or website on search engines.
But you shouldn’t just stuff keywords into your articles as this will only get you penalised by Google.
An SEO writer is a freelance writer, instead of working for a newspaper, magazine or publication you’re writing something for the Internet, for a client or Internet marketing company.
Content is the key!
So what is a keyword?
Essentially it is just a phrase or word that people typed into Google or another search engine, such as: “plumbers in Essex.” If I type this into Google I will be given a list of things in relation to plumbers and Essex.
All you need to be able to do is put words into sentences coherently, you don’t really need any special skills.
A website without keywords cannot be found and can’t promote its business.
Some companies may want you to use specific keywords in an SEO article, and others won’t care.
Don’t use too many keywords or you could be penalised by Google for overstuffing.
What does SEO have to do with freelance writing?
For writers, this means the opportunity for more writing work. More companies than ever are looking for freelance writers who can write SEO for their companies.
All of this can boost a company’s ranking and raise it up the search ladder on a search engine results page.
The first way of doing this is through writing web content for the target site. The aim of this is to attract users directly to a website. So if someone was looking for a particular brand of moisturiser. By searching for it on Google, they will be directly taken to the website and able to order that item.
Another way of writing SEO is by writing articles all blogs that are external to the website, but the show up in search engine results and then take someone towards that businesses main website.
For example, if I wrote an article about steam cleaning, using the keywords “carpet cleaning company in Hampshire”, I could then add links to take someone directly to the cleaning company’s website.
Fresh and attractive articles that written using SEO techniques and containing keywords are becoming much more in demand and provide a great opportunity for new and established writers to find work.