Excerpt from my new book Building Your Author Platform

Today I’m sharing with you an exclusive excerpt from my new book: Building Your Author Platform – which is currently free on Amazon

Excerpt

Do you need an author platform?

My answer would be: yes. In my opinion, every author needs a platform, whether they are writing sword-fighting fantasy, historical romance, children’s books or business guides. Every platform is different for each author, depending on their genre.

New authors need to have a strategy to launch their book and create a hype for it. Without any kind of strategy, it will make it harder for you to sell books or gain any real readers and long-time fans.

Some authors may say that they don’t need an author platform to sell books, and this may have been the argument for authors 50+ years ago

Do you need an author platform?

My answer would be: yes. In my opinion, every author needs a platform, whether they are writing sword-fighting fantasy, historical romance, children’s books or business guides. Every platform is different for each author, depending on their genre.

New authors need to have a strategy to launch their book and create a hype for it. Without any kind of strategy, it will make it harder for you to sell books or gain any real readers and long-time fans.

Some authors may say that they don’t need an author platform to sell books, and this may have been the argument for authors 50+ years ago. Writers aren’t just authors nowadays, especially if you are an indie author. Now authors have to be marketers and entrepreneurs. Having a solid author platform can help you market your book and leave you able to write more in the meantime.

When should you start building your author platform?

Ideally, it’s best to start building your author platform as soon as you start writing your book or at least before you publish your first book. Many authors don’t do this. I didn’t start building my own author platform until after I had published my first novel and this definitely made things harder for me to start growing my audience and building a readership. So the time to start building your platform is right now!

It’s common for non-fiction authors to establish their reputation based on speaking events, articles, guest posts or having their own niche website. They grow their audience by building interest in their books and selling them to their target audience.

If you write fiction, it can be easier to gain interest in your book by posting teasers and snippets of your book before publication on your website and social media channels.

An author platform is something that is forever growing and changing and something you will never stop building. It’s part of your long-term strategy and almost everything you do related to your book business.

About book

Building Your Author Platform AMAZON LARGE

Becoming an author in today’s world has never been easier with the self-publishing revolution. But how does an author stand out in a crowded market?

Setting up and building your author platform before you even publish your first book is the best way for building a solid platform that will last and help you grow your tribe of fans. This book contains all the fundamentals from creating your author website, to choosing your route of publishing and much more!

Grab it here!

About Tiffany Shand

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